Based on a scientifically developed and validated model, SPOCA enables the evaluation of personal brands in professional sport. We support sports clubs, sponsors, marketing managers or even the athletes themselves in analyzing market values and other key figures in the marketing process.

In contrast to valuation models previously used, which primarily take operational values into account, SPOCA also calculates the Social Value in the context of the market environment. The market penetration measured in this way makes it possible to determine the overall business value of an athlete’s personal brand.

Social Value

Study on the TOP 100 football players (in German)

The Model

An innovative, new valuation approach